For PR management pupils: Classification of PR texts and benefits of using PR articles
Classification of PR texts
After we touched a little in the peculiarities of writing pr texts, it’s time to speak about the types of PR articles. Fortunately, here our company is anticipating brand new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the old kind press release pertains to the group of image texts. Regular book of data guides can develop a particular image around a product, service or business.
- The lack of press announcements is the fact that its audience is always extremely limited by the circle of interested professionals: it is difficult to imagine a typical citizen whom opens the internet site of their favorite newsprint at night after work, however a profile resource that puts pr announcements on the Internet.
- 2. Interviews. a feature that is pleasant of within the format of “interview” is that you are able to separately make a “convenient” listing of questions, avoiding any unneeded topics. Or particularly give attention to uncomfortable questions, without looking forward to them (in a more situation that is uncomfortable become set by opponents.
- Image meeting allows you to tell in regards to a person that is specific and in regards to the business, item, solution and so forth. PR-copywriting also assumes this structure associated with the interviewing, once the relevant questions when you look at the text foresee the questions that frequently arise from the audience.
- 3. Image text. Most frequently, the writing of image articles is founded on the solution of some problems that are socially significant defines procedures that are interesting to your customers. Types of PR-texts with this kind:
- exactly How business N built a playground that is new
- the way the employees of company N participated within the Sabbatarian
- Company N has purchased equipment that is new enables creating much more helpful juices
- The handling of business N chose to deduct 10% regarding the salary into the Peace Fund
- N team took place that is first town competitions.
- 4. Biography. This form of PR-texts should create a positive image of a particular individual, whether it is a politician, sportsman, singer or someone else. Image biographical texts are described as the fact here, together with the PR that is usual frequently satisfies their “black” fellow. You may already know, dirtying an individual is always easier than whitewashing.
- 5. Analytical (specialist) text. The singularity of image analytical articles is they may well not even mention a person that is particular business or service. As an example, you discover on the Internet excellent overview material, telling in regards to the development trends of Russian-language solutions for producing landing pages.
- The product is lively, relevant, marketing records in it are generally not very. The only thing that reveals in this text is a clear image “trace” – the signature at the end of this article.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. The website is so-and-so”.
- it appears to be always a trifle, nevertheless the reader currently has a particular impression: “Yeah, if all things are interesting, professional as well as on the racks, then in this “Landing +” they know a whole lot about good landing pages”. And also if the reader will not immediately go right to the web site for the service, he can currently have a particular good viewpoint.
Advantages of choosing PR articles
- everbody knows, the writing would have been ordered by no one of PR-texts, if there was in fact no pro from their store. Happily, there was. And considerable! Below, we tried to recall the advantages that are main which image materials are respected.
- general cheapness. The expense of writing a solid pr-text for the world-wide-web is many times less than your order of advertising on tv or creating a video. Plus the keeping of such materials on the net may be less costly. Then they can be placed at no charge, spending solely on creating content if it is a question of press releases.
- Durability. Then all actions how to get the answers to your homework will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The placement of PR articles on the web is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the search engines, which greatly advances the regularity of reference to the brand name (service, company) on the net. Cumulative impact for action. Well, we must not forget concerning the development of the “trust” of this site and visitors that are targeted stumbled on the business’s website from direct links.
- a huge audience. Today you can easily write PR-articles on any subject, firmly realizing that they will certainly still speak to their readers. Profile sites on the internet are sufficient for materials to locate their market.
- Increased self- confidence. Unlike marketing articles, which can be observed by visitors skeptically, PR-texts are interesting into the audience in by themselves. Consequently, the information that occurs in image articles, causes your reader so much more confidence.
A little epilogue
- PR-text is a tool that is really powerful enables you to solve virtually any dilemma of image character. Proper utilization of OL articles can do what you will really not attain, even the many advertising that is expensive.
- Image articles remove the boundaries associated with the audience’s distrust, that is the key and definitely unique property of all of the PR copy writing.